Sticker Fun TimeBacking Paper

Backing paper is the peelable paper liner that protects the adhesive on every sticker. It always matches the exact cut of the sticker, unless using a kiss cut, sticker sheet, or hang tag — then it extends past and surrounds the sticker. On select sticker types, both the outside (seen before peeling) and inside (seen after peeling) can be printed with custom designs.

Anything you'd put on a second branding surface — QR codes, URLs, CTAs, campaign copy, coupon codes, discount offers, event maps, hidden messages, complementary artwork, gamification elements, or layered storytelling that continues from the sticker itself. The outside is seen before peeling (branding, messaging, instructions). The inside is a surprise reveal seen only after the sticker is peeled (hidden rewards, complementary art, CTAs).

Custom backing paper is $60 per side, per sticker design. You can customize one side (outside or inside) or both sides. Each side is priced independently.

Custom backing paper is available on 5 of 20 sticker types: Pixie Dust, Mirror, Clear, Holographic, and Standard Vinyl.

Outside (flipped) is the back of the sticker — visible before the sticker is used. It uses a horizontally flipped version of the sticker cutline. Inside (mirror) is revealed after the sticker is used. It uses the same cutline as the front sticker layer. Both sides print in CMYK + white and require a 2mm safety margin + 2mm bleed.

Yes. You can customize the outside only, the inside only, or both. Each side is $60 per sticker design. One-sided customization is common — outside for additional branding, or inside for a surprise reveal.

Submit artwork as a 300 DPI CMYK Illustrator (.ai) or PDF file. Include a cutline, place artwork on the top layer, use a 2mm safety margin with 2mm bleed, and upload as one file. Templates are provided by Sticker Fun Time.

Both sides print in CMYK + white, but there is a slight difference. The outside prints similar to the front of the sticker. The inside prints deeper due to material differences.

Yes. The finish on both sides of the backing paper matches the front of the sticker. If your sticker has a matte finish, the backing paper will be matte. If your sticker has a gloss finish, the backing paper will be gloss.

Custom backing paper turns a throwaway moment into an engagement point. Use the outside for QR codes linking to your campaign, social handles, or instructions. Use the inside for surprise reveals — hidden rewards, coupon codes, complementary artwork, or gamification that keeps guests interacting after the sticker is peeled. It's especially effective at experiential activations, product launches, festivals, and trade shows where you want to extend the guest experience beyond the sticker itself.

No. SFT offers full-service creative support — ask your Sticker Fun Time Producer about adding on design support. We'll need 4+ weeks from your load in date. If you prefer to design it yourself, templates and artwork requirements are provided. Either way, you'll review and approve a proof before anything goes to print.

On die cut and custom shape stickers, the backing paper matches the exact sticker cutline. On kiss cuts, sticker sheets, and hang tags, the backing paper extends past the sticker and surrounds it — giving you more printable surface area. Learn about cut types.